Posts by Cassandra Clark
- Using Enso to Analyze Google Analytics Data
- Cassandra Clark
Data comes from a variety of different sources. A common source used in Marketing is Google Analytics. We’re going to focus on connecting to Google Analytics, running a report using Enso, and then bringing in a second, external data source, as marketing data is rarely housed in only one location. To connect to your Google Analytics for use in Enso, we’ll need to create a service account. There’s an in-depth guide to this in Google’s documentation. Follow steps one and two of this guide to enable the Google Analytics API and create a service account. You’ll then be able to download a credentials.json file. Once you have this file and have configured the service account with Viewer permissions on your property, we’re ready to access data in Enso. To use your service account in Enso, you can pass in the credentials file, or set up an Environment Variable called GOOGLE_APPLICATION_CREDENTIALS. This will be used automatically to authenticate with your service account in Enso. To run a…2024-04-03 - Detecting Credit Card Fraud
- Cassandra Clark
In our increasingly interconnected world fraud has become a pervasive force. Criminals worldwide are using increasingly sophisticated techniques to steal data and money from hapless victims. These techniques cause losses of billions of dollars worldwide. Fortunately, technology is incredibly helpful for identifying these attempts at fraud. In this article, we will focus on credit card transactions specifically. We will demonstrate how to use Enso to bring in multiple data sources to flag transactions identified by a variety of systems as fraudulent, from stolen credit card details to compromised payment terminals. To start things off we’re going to read in our dataset of credit card transactions. This dataset has a transaction_id which is a unique identifier per transaction, tx_datetime which shows the time the transaction occurred, customer_id which identifies each user, a terminal_id which identifies where the transaction took place, and tx_amount which is the amount of the…2023-11-24